WE REDUCE! Fresh Liberation Deodorant Stick (aluminium-free) 48 g

The vegan Fresh Liberation Deodorant Stick provides long-lasting freshness under the arms, even on active days. The effective formula, containing Fairtrade ingredients, offers fast-acting, high-quality organic deodorant protection. Fresh citrus fruits provide an invigorating unisex fragrance, whilst wild mallow lifts your spirits and sunny elderberry revitalises your energy.
 

Maize, coconut and olive

Cornflour absorbs underarm moisture. At the same time, a blend of coconut oil and sodium bicarbonate naturally neutralises unwanted body odour without disrupting the skin’s natural sweat regulation. This formula effectively removes existing body odour, without alcohol, aluminium salts, alum, silicones or parabens.

The Fresh Liberation Deodorant Stick contains high-quality moisturising ingredients, making it gentle on the underarm skin. Together with vitamin E, fair trade olive oil nourishes, softens and regenerates stressed skin, particularly after shaving.
 

Simply practical – On the go with paper instead of plastic

The recyclable tube, made from FSC-certified paper, makes the Deo Stick Fresh Liberation your lifesaver. Conveniently packaged for extra ease of use, it offers reliable protection against unpleasant underarm odours whilst you’re out and about. With minimal effort, this deodorant stick keeps you smelling fresh whenever you need it – and is a prime example of environmental friendliness.
 

WE REDUCE! Fresh Liberation Deodorant Stick information

Usage: Gently push the bottom of the stick upwards with your finger. For smooth application, warm the cream slightly on your skin or moisten it a little. Then gently rub the deodorant under your armpits, leave it to absorb for a moment, and you’ll smell lovely straight away.

An added benefit
The Fresh Liberation Deodorant Stick neutralises even body odour that has already built up – instantly. This means you always have a quick fix to hand in an emergency, even when you’re out and about.

Contents: 48 g

WE REDUCE!
Reduced to the absolute minimum: with the waterless WE REDUCE!
With WE REDUCE! natural cosmetics, you can lay the foundations for a plastic-free bathroom. That’s because i+m’s new solid cosmetics range uses minimal, compostable and recycled packaging. These minimalist favourites are free from unnecessary frills, are water-free and reduce CO₂ emissions during transport.

Ingredients (in English): SODIUM BICARBONATE, ZEA MAYS STARCH (CORN), COCOS NUCIFERA OIL* (COCONUT*), OLEA EUROPAEA FRUIT OIL* (OLIVE*), HELIANTHUS ANNUUS SEED CERA (SUNFLOWER), CETYL ESTERS, MYRICA PUBESCENS FRUIT WAX, PARFUM***, SORBITOL/SEBACIC ACID COPOLYMER BEHENATE, LIMONENE**, TOCOPHEROL (VITAMIN E), LINALOOL**, ASCORBYL PALMITATE, GERANIOL**, HELIANTHUS ANNUUS SEED OIL (SUNFLOWER), CITRAL**, CITRONELLOL**, FARNESOL**, BENZYL BENZOATE**, BENZYL SALICYLATE**
* certified organic farming ** made from natural essential oils *** natural fragrance blend
 

About i+m Naturkosmetik Berlin

We are the good guys: masters at creating the finest natural cosmetics, organic pioneers, vegan cosmetics rebels, fair-play advocates, experts in the power of plants, respectful users of precious raw materials, good people, climate-neutral environmentalists, champions of individuality, Berliners since ’78, committed waste reducers and winners of the German Sustainability Award in 2019 and 2020.
 

Further information:

Smooth application guaranteed: Is the stick too dry? A splash of warm water on the stick or under your armpits is enough to make it pleasantly creamy again. It’s best to apply it after a shower, whilst your skin is still damp. Finding it hard to squeeze out of the paper tube? Then gently warm it up on a sunny windowsill or over steam – that way, your daily lifesaver will be ready to use again.
Deodorant creams vs. aluminium-based deodorants: Conventional deodorants containing aluminium salts, aluminium chloride or alum constrict and block the sweat pores. In this way, they suppress the natural production of sweat, thereby preventing the body from cooling itself. With deodorants from i+m Naturkosmetik Berlin, the body’s ‘air-conditioning system’ can continue to function – only the odour is prevented.
Be patient when changing gears: When switching from a conventional deodorant to a natural cosmetic deodorant, you may initially find yourself sweating more. However, this will regulate itself back to a natural level once your sweat glands have become accustomed to their regained freedom.